A thoughtful collection of the most important questions a business should answer to thrive in any environment. This is a business book intended for executives and managers of existing and newly formed businesses to help organize great companies and create strategic plans for future growth and survival.

Never before has it been more important to ask why your company exists and why should anyone care. Learn how to assess every aspect of your business including innovation, branding, management structure, personnel, profitability, and efficiency among others by asking thought provoking questions that get to the heart of any matter.