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The Achieve Outline

 

The outline below is what I used to write the Achieve book as well as build recent businesses and complete important goals. 

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Identify

  • Capture the idea and recognize the opportunities

  • Believe it is possible

  • What do you want to do?

    • Broad

    • Specific

  • Why do you want to do it?

  • What is your end goal?

  • Who is your target market – if applicable?

  • What is your target market share?

 

Attitude

  • What attitude do you have right now?

  • What attitude do you need to begin?

  • What attitude do you need to continue?

  • What attitude do you need to finish?

 

Strategy

  • Goal-Setting

    • Set major end goal

      • Set mini-goals

        • Set micro-goals

  • Identify and attain resources

  • Haves/Wants List

  • What knowledge do you have that can help you complete this project?

    • Assign knowledge to applicable steps

  • What do you need to know?

    • Assign need-to-know knowledge to applicable steps

  • How do you get the need-to-know information?

    • Assign how to get knowledge for applicable need-to-know steps

  • Who else knows what you need to do?

    • Assign person/people to applicable how-to-get-knowledge steps

  • Who has the experience to help?

    • Assign person/people to applicable who-can-help steps

  • Organize your knowledge

  • Do Not Do List

 

Build Your Project

  • Build first prototype, draft, etc.

    • Modify prototype

    • Adjust parameters

    • Additional resources

    • Proof of Concept/advanced draft

  • Test

    • What resources are needed for official tests?

    • Who can help?

    • Where to test?

    • How to test?

    • Record results for marketing

  • Scrap or sell

    • Analyze the testing data and make a decision

      • Scrap

        • Testing wasn’t positive, and the idea has a high probability of failure

      • Sell

        • Testing confirmed your hypothesis

        • Prepare project for the market

          • Packaging

          • Design

          • Logos

          • Create sellable product

          • Resources required

 

Sell It!

  • Advertising and marketing

    • Tools and content

      • Content

        • Storytelling

          • Intrigue-Story-Go

          • Story-Teach-Tool

          • 20% relatability, 80% what they need

          • Let them sell you on why they should be a client, buy your stuff, listen to your music, etc.

        • Video

        • Images

        • Blog

        • Sales copy

        • Website

      • Social tools

        • Affiliates/influencers

        • Social platforms

    • People

      • Sales force

      • Customer service

      • Web/social managers

    • Launch process

      • Affiliates/influencers

      • Hype

      • Social proof

      • Register

      • Live webinar

      • Sell

      • Sell again

    • Expand sales or skills

      • Do you need more resources to expand sales?

      • Do you need more knowledge to expand sales?

        • People and companies

          • Advertising/marketing consultants

          • Advertising/marketing companies

          • Hire professionals

          • Affiliates/influencers

        • Training

          • Courses

          • Masterminds

          • Books

    • Have you reached your target market share?

    • Can you expand market share past your initial target?

      • What is the market saturation of the product?

      • Is there a time limit for the product or service?

    • Can another leader expand market share past your initial target?

      • Experienced CEO

      • Experienced sales development team/leader

    • Exit strategy

      • Merge with competitor

      • Sell to employees, investor, or competitor

      • Wind down

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