The Achieve Outline
The outline below is what I used to write the Achieve book as well as build recent businesses and complete important goals.
Identify
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Capture the idea and recognize the opportunities
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Believe it is possible
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What do you want to do?
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Broad
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Specific
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Why do you want to do it?
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What is your end goal?
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Who is your target market – if applicable?
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What is your target market share?
Attitude
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What attitude do you have right now?
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What attitude do you need to begin?
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What attitude do you need to continue?
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What attitude do you need to finish?
Strategy
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Goal-Setting
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Set major end goal
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Set mini-goals
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Set micro-goals
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Identify and attain resources
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Haves/Wants List
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What knowledge do you have that can help you complete this project?
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Assign knowledge to applicable steps
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What do you need to know?
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Assign need-to-know knowledge to applicable steps
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How do you get the need-to-know information?
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Assign how to get knowledge for applicable need-to-know steps
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Who else knows what you need to do?
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Assign person/people to applicable how-to-get-knowledge steps
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Who has the experience to help?
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Assign person/people to applicable who-can-help steps
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Organize your knowledge
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Do Not Do List
Build Your Project
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Build first prototype, draft, etc.
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Modify prototype
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Adjust parameters
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Additional resources
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Proof of Concept/advanced draft
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Test
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What resources are needed for official tests?
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Who can help?
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Where to test?
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How to test?
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Record results for marketing
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Scrap or sell
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Analyze the testing data and make a decision
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Scrap
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Testing wasn’t positive, and the idea has a high probability of failure
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Sell
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Testing confirmed your hypothesis
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Prepare project for the market
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Packaging
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Design
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Logos
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Create sellable product
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Resources required
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Sell It!
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Advertising and marketing
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Tools and content
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Content
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Storytelling
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Intrigue-Story-Go
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Story-Teach-Tool
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20% relatability, 80% what they need
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Let them sell you on why they should be a client, buy your stuff, listen to your music, etc.
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Video
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Images
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Blog
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Sales copy
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Website
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Social tools
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Affiliates/influencers
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Social platforms
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People
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Sales force
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Customer service
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Web/social managers
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Launch process
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Affiliates/influencers
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Hype
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Social proof
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Register
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Live webinar
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Sell
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Sell again
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Expand sales or skills
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Do you need more resources to expand sales?
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Do you need more knowledge to expand sales?
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People and companies
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Advertising/marketing consultants
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Advertising/marketing companies
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Hire professionals
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Affiliates/influencers
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Training
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Courses
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Masterminds
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Books
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Have you reached your target market share?
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Can you expand market share past your initial target?
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What is the market saturation of the product?
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Is there a time limit for the product or service?
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Can another leader expand market share past your initial target?
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Experienced CEO
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Experienced sales development team/leader
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Exit strategy
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Merge with competitor
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Sell to employees, investor, or competitor
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Wind down
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